Adform Site Tracking Helper: Convenient Extension for Testing Tracking Implementation
Adform Site Tracking Helper is a free Chrome extension developed by Adform. It provides a convenient way for Adform's customers to test their Adform Site Tracking implementation and ensure that their tracking points are set up correctly.
This extension helps identify all the tracking points on a given webpage, including first-party IDs or extended IDs. It allows users to understand where visitors are in their user journey and take action to secure them as customers or clients. Additionally, it enables users to analyze where website visitors are coming from and collect interest and intent signals for re-targeting purposes.
Adform's customers can also add first-party data to DMP audiences, allowing them to build effective first-party audiences and run analysis. Adform Site Tracking follows the highest security and privacy standards to protect the data that is gathered.
Adform is a global, independent, and fully integrated advertising platform built for modern marketing. Its unique enterprise technology, Adform FLOW, provides clients with enhanced control and transparency across their advertising operations. Since 2002, Adform has been developing technology to enhance human/machine collaboration and deliver augmented intelligence to amplify business results for clients worldwide.
